Do things that don't scale Paul Graham

I read that phrase in a fantastic blog post. This concept makes a lot of sense and we adopted it in practice.

Since the beginning of Doutore, we have done everything very close to the client. Literally.

We asked to work from inside the offices or clinics. And so we saw the secretaries using the Doutore with their patients. That way, it was very easy to see small interactions that should be different - sometimes it was some simple difficulties that the secretary had and that the Doutore could be a little different, to make her life easier.

Frequent contact with the physician has also always been crucial for product development. In the beginning, conversations were made by phone and contact via whatsapp. Then, we implemented an online chat tool within our platform, so we could talk to the doctor and secretary.

Each contact with our customers was an opportunity for us to improve the product. Every difficulty our customers had with Doutore brought a series of very deep and rich internal discussions - how to improve the user interface and experience so they don't even have to think in order to understand how the Doutore works.

And everything was done by me and Gustavo. It took us years to hire our first employee!

This initial phase was very important for us to create a product that our customers really like.

And the fact that this mentality was implemented by the company's partners made it part of the company's culture. All of our employees have this mindset - learn from the customer, even without scale - this will bring important learnings that are scalable.