For a long time customer service was done by me - after all we were focused on learning by doing non-scalable things.
Good service has always been very important for us to evolve the product, win over our customers and win referrals from one customer to another.
These days, the numbers speak for themselves:
We answer customer requests in less than a minute and have 98% positive reviews on our service and of course, no complaints on ReclameAqui.
We have thousands of Daily Active Users. Thousands of customer support questions already answered on the platform. We send hundreds of automatic messages every day, that is, we encourage interaction with our customers. And of course: it's normal for our customers to have questions or suggestions.
These numbers would not be possible without two things:
Anyone would imagine that we would have a huge customer service team. We only have 1 full-time person and 1 backup person. Only that. It's enough for our current size and we can even double our customer base that we won't need to increase our customer service team.