By doing things that don't scale, we learn the particularities of each profession and specialty. We learned how a Psychiatrist works, which is completely different from a Dermatologist.

In addition, we learned how to sell Doutore. For example: What are the functionalities that a Psychiatrist should use from Doutore to have a greater propensity to subscribe Doutore? Or what should be the usage profile of a secretary in an aesthetic clinic?

By knowing how to answer these questions, it is easy to detect (and act on) when a customer is not following the playbook of the user who is going to subscribe to Doutore.

And we act to help our customers use the features that matter most to them. Fully automated and individualized.

We have hundreds of automatic messages in the form of notifications within the application, and also in emails that are sent over the course of days depending on the use of Doutore.

Example:

We know that a very useful feature for Psychiatrists is the Prescription of Special Controlled Medicines.

If a Psychiatrist who doesn't have a secretary has downloaded Doutore, used it for 3 days but still hasn't managed to create a controlled prescription, we send an email with a personalized message (as if it were a person actually writing, and not a mail marketing):

Look at the animated gif that appears in this message:

The animated gif explains very easily how easy our prescription is. And it converts: These emails have a huge impact on our conversion to new customers.

What would seemingly just be a flow of new customer closes has been expanded to customer success.

We also send a series of automated messages to track our customers' satisfaction.

A customer who has stopped using: receives a message to understand what is happening.

Important accounts also receive a message at a lower frequency to check that everything is ok.

And of course, if the customer responds to any of these automatic messages, he will receive a quick and assertive response from our Customer Service.